Cuero, TX– In July 2021, the Health Resources and Serve Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) issued $98 million in grant awards to over 1,980 eligible Rural Health Clinic Vaccine Confidence (RHCVC) Program applicants. Cuero Health’s Rural Health Clinics, which include Cuero Medical Clinic, Parkside Family Clinic, Yorktown Medical Clinic, Goliad Family Practice and Kenedy Family Practice, applied and were awarded $49,529 per Cuero Health Clinic for the Rural Health Clinic Vaccine Confidence Program grant.
“The goal of the Dewitt Medical District Clinics dba Cuero Health Clinics’ Vaccine Project is to partner with community-based resources to increase vaccine confidence among the patients and residents of those served by our Cuero Health Clinics,” said Lynn Falcone, CEO of Cuero Regional Hospital.
Cuero Health Clinics provide primary care and care coordination to patients in DeWitt, Goliad, Karnes, as well as neighboring counties of Refugio, Gonzales and Victoria. Per the grant submission, Cuero Health Clinics plan to work collaboratively with local businesses and community-based organizations to develop educational programs, messaging, and one-to-one support. “The efforts planned will strive to grow the communities’ confidence of COVID-19 vaccines, as well as pneumonia, flu, booster shots, and childhood immunization. Now, more than ever, we as healthcare leaders must lead the way in sharing the facts on the vaccines, continuing to make them available to all in the rural areas we serve and find new, innovative ways to connect with audience,” said Falcone.
Cuero Health will partner with Building Brands Marketing to develop a robust advertising campaign that will utilize both traditional and digital media to feature local stakeholders sharing their “why”: why they decided to get vaccinated. A landing page on www.CueroHospital.org is being developed to serve as a resource on the various vaccines, help the reader to distinguish fact from fiction on the vaccines and a quick sign up form to schedule appointments.
“Our Cuero Health Clinics have provided innovative care for our neighbors before, during and presently during the COVID-19 pandemic. Our work to partner with local organizations/leaders to rally together to hold large rural vaccine clinics has been well organized. We will continue to engage our community with resources and expertise on the vaccines; we will continue to stay focused on solutions to keep those we serve healthy through the pandemic and into the future,” said Falcone.
About Cuero Regional Hospital
Cuero Regional Hospital is located at 2550 N. Esplanade in Cuero, Texas and offers an ED- Level IV Trauma Center, on-staff General Surgeon, and a TeleStroke program, as well as TeleCardiology and TelePsychiatry program. For more information, visit www.cuerohospital.org or call (361) 275-6191.
About HRSA & Grant
This program is supported by Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of awards totaling $98 million with 0% financed with nongovernmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS, or the U.S. Government. For more information, please visit HRSA.gov.